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SailGP appoints Fiona Morgan as director of purpose and impact


Backing-up SailGP’s recently announced purpose-led agenda Race for the Future, the global league has announced the appointment of Fiona Morgan in the newly created role of director of purpose and impact.

Through Race for the Future, SailGP is placing purpose at the heart of the sport’s pinnacle league to accelerate change to a cleaner and more inclusive future. Morgan joins SailGP to drive the global league’s forward-thinking purpose agenda internally and externally, and deliver real value for fans, partners, host cities and staff.


With nearly 20 years’ experience in the industry, Morgan joins SailGP with an exceptional track record of shaping social impact strategy and campaigns for some of the world’s most high-profile sports brands. Recently she was the driving force behind Sky’s corporate and social purpose team, The Bigger Picture, and led the Sky Ocean Rescue consumer campaign, which reached an awareness of nearly 50 million people across Europe and resulted in behavioural change among its customers towards plastics.

Morgan is also an ambassador for Meaningful Business – a global community of leaders who combine profit and purpose to help achieve the United Nations Sustainable Development Goals by 2030 – and an advisory board member at 17 Sport.

Morgan said: “We have a hugely exciting opportunity as a global platform to not only transform the sport, but at the same time, drive a purpose-led agenda that inspires and delivers real and meaningful change and focuses on a better future for all. We will make decisions with a better future in mind and that’s a new and progressive way of thinking for sport.”

SailGP CEO Sir Russell Coutts said: “We have a responsibility and purpose that goes beyond our entertainment proposition, and we are really excited to have Fiona on board to take SailGP from intention to action, and deliver our ambitious goals to effect environmental and social impact within and outside of the sport.”