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Dare to be different

The Ocean Race

When it comes to the challenge of producing compelling digital content capable of engaging and inspiring a global online audience the sport of ocean racing provides a rich seam of opportunity waiting to be mined by the right brand. In particular competitors in around-the-world races like the solo non-stop Vendee Globe

COVID-19 pandemic decimates global sailing calendar

covid-19

Rob Kothe takes stock of the impact the Coronavirus COVID-19 pandemic on the worldwide yacht racing calendar...   Corona virus, major events cancelled – what next? Sailing events are now being cancelled and there are many more which will surely follow. World Sailing has cancelled the 2020 Hempel World Cup Series Genoa event

Obituary: North Sails founder Lowell North

Obituary: North Sails founder Lowell North

Tributes are pouring in from the professional sailing community around the world following the death last weekend of legendary American sailor and sailmaker Lowell North – founder of the North Sails global sail making business. North died at his home in Point Loma, California on Saturday night, reportedly after suffering a

Insider tips for pitching potential sponsors

Nathalie Quéré: Inside tips for pitching potential sponsors

When it comes to mounting a professional yacht racing campaign the task of finding a commercial partner to help fund it can be every bit as tough as taking on the actual race or event itself. Nathalie Quéré – global brand director at AkzoNobel and campaign director at team AkzoNobel in

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