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America’s Cup: Fourth Challenger shows signs of life with reality TV deal

Musto

If this press release from media conglomerate Condé Nast Entertainment is anything to go by then the un-nerving silence from the fourth America’s Cup Challenger – the all-American hopefuls Stars + Stripes Team USA – could soon be broken.

The 36th America’s Cup could benefit from a fourth viable and fully funded Challenger, so here’s hoping a title sponsor announcement and a target launch date for their yet to be completed AC75 follow quickly on from the news that founders Mike Buckley and Taylor Canfield are to become reality TV stars.  

October 8, 2019 – Condé Nast Entertainment (CNE) and Stars+Stripes USA have announced a development deal today for an unscripted show that will follow the All-American sailing team of men and women as they challenge the world’s best and commit to bring the America’s Cup back to the United States. Focused on the team’s values of inclusion, diversity and equal opportunity, the documentary series will explore the genesis of the team, the boat design and building process, the recruitment and training of athletes, and the unexpected turbulence along the way.

“We couldn’t be more excited to document the making of the first All-American team challenging for the America’s Cup in over 20 years,” said Joe LaBracio, EVP, Alternative Programming, Condé Nast Entertainment. “When we first heard Mike and Taylor’s story, we were all in.”

CNE brings its award-winning sports programming expertise to document Stars+Stripes USA’s untold story. The global studio produced “Fastest Car” and the Emmy-nominated “Last Chance U,” both of which were in the top 10 most binge-watched Netflix series of 2018. Ahead of Condé Nast’s global expansion, CNE also produced its first international project with the release of “Cricket Fever: Mumbai Indians” earlier this year on Netflix. On the digital side, CNE and GQ launched a new YouTube channel dedicated to the lifestyle of athletes, GQ Sports.

“We are thrilled to have Condé Nast Entertainment tell our story to the world about the making of our campaign from the inside, how we deal with challenges with fundraising and sponsorship, the state-of-the-art technology that is needed to compete, and the personal stories of our American athletes.” said Tricia Wilber, Special Advisor to the Stars+Stripes USA CEO.

Co-founded by world champion sailors Mike Buckley and Taylor Canfield, Stars+Stripes USA’s mission is to build an inclusive, authentic, All-American team to win the America’s Cup while showing the world that diversity is a competitive advantage.

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