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America’s Cup: Classy move

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In what can only be viewed as a super classy sporting gesture, the Italian fashion house Prada – the presenting sponsor of the 36th America’s Cup – has presented all 150 members of the winning team, Emirates Team New Zealand, with Prada-designed silver medals manufactured by an Italian laboratory of high-quality handcrafted silverware.

The nine centimetre diameter medals weigh 150 grams and have the Mark Newson –designed ’36th America’s Cup presented by Prada’ logo on one side, and on the reverse the words “Winner – Auckland – New Zealand – 2021”.

They were presented to each team member personally by Francesco Longanesi Cattani, Prada’s CEO representative and title sponsor liaison, at the Emirates team New Zealand base in Auckland.

ROAD TO GOLD AD MARCH 2021 ANIMATED

It is the first time an entire America’s Cup-winning team has been awarded medals, and according to an official release from the Challenger of Record 36 organisation the medals reflects the importance Prada attributes to the sporting values of the America’s Cup.

SEAHORSE AD MARCH 2021 ANIMATED

Main image © ACE | Studio Borlenghi

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